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Grow your clinic on numbers, not hunches

Independent advice for private clinics, including aesthetics, dental and specialist practices. I help you decide which procedures to add, what volumes you need, how to price them and how to prepare for tighter regulation.

Questions I answer

The decisions that keep clinic owners up at night

Every one of these has a numerical answer. Getting it right before you invest is far cheaper than finding out afterwards.

Should we add this procedure?

Full cost-benefit analysis covering equipment, training, consumables, practitioner time, insurance and marketing.

How many do we need to do?

Break-even volumes per week and per month, and how long it takes to pay back the upfront investment.

Are our prices right?

True cost per treatment, margin by service and how your pricing compares with local competitors.

Is a second site worth it?

Option appraisal for new premises, rooms or locations, with demand, staffing and cash flow modelled.

Are we ready for regulation?

What incoming licensing and CQC requirements mean for your treatments, team and premises.

Where is our capacity going?

Room and practitioner utilisation, diary design, did-not-attend rates and the revenue they cost you.

Procedure viability calculator

Will a new treatment pay its way?

Move the sliders to see the break-even point for a new procedure. It is a quick sense-check. A full review adds demand, competition, staffing and regulation.

Your numbers

£350
£120
£2,500/mo
£15,000
20/mo
Break-even point
11treatments a month
0Your volume vs break-even (line)200
Contribution per treatment£230
Margin per treatment66%
Monthly profit at your volume£2,100/mo
Payback on investment7.1 months

On these numbers the service covers its costs and repays the investment in about 7 months.

Example figures for illustration only. This is not financial advice. A proper review tests demand, competition, staffing, VAT and regulation.

Get a full viability review →
Aesthetics regulation in England

The rules are changing. Plan for it now.

The government has committed to licensing non-surgical cosmetic procedures, with the highest-risk treatments restricted to qualified healthcare professionals working for CQC-registered providers. That affects which treatments you can offer, who can deliver them and where.

I help clinics work out what the changes mean for their treatment menu, staffing and premises, and whether registering with the CQC opens up services that competitors will no longer be able to offer.

Talk through your position →
Sept – Oct 2023

Consultation on licensing

The Department of Health and Social Care consulted on a licensing scheme for non-surgical cosmetic procedures in England. It received more than 11,800 responses.

August 2025

Government response published

A tiered approach based on risk (green, amber and red) was confirmed as the basis for oversight. The highest-risk procedures, such as dermal fillers to the breast, buttocks and genitals, are to be limited to qualified healthcare professionals in CQC-registered settings. Age restrictions will be mandated.

Next

Further consultation and legislation

Further consultation on high-risk procedures and the detail of licensing, including practitioner standards, supervision and fees, before legislation and local authority licensing for lower-risk treatments.

Summary of published government policy. It is not legal advice; check the latest DHSC guidance for your treatments.

What you get

Clear answers you can act on

Every review ends with a short written report and a model you keep, so you can update the numbers yourself as things change.

Procedure viability review

Cost-benefit analysis, break-even volumes and payback for one new treatment or service line, with a clear go or no-go view.

From £1,250

Clinic efficiency review

Utilisation of rooms and practitioners, diary design, pricing and margin by service, with a prioritised list of improvements.

From £2,250

Growth & business plan

A full business plan and financial model for a new site, a major investment or a funding application.

From £3,000

Thinking about a new treatment or site?

Book a free 30-minute call. Bring your rough numbers and I will tell you honestly whether it looks worth a closer look.